Architecture
Photorealistic Rendering of Residential Real Estate in Atlanta
Location
Atlanta, Georgia, USA
About the Project
A comprehensive project for creating marketing visualizations for a construction company developing a prestigious residential neighborhood in Atlanta’s suburbs. Our objective was to create photorealistic images that would effectively present future real estate to potential buyers during the pre-sales stage, when physical structures were still under construction.
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Design Solution
We developed a series of highly detailed 3D visualizations showcasing various house types within the complex, incorporating regional architectural styles characteristic of Georgia. Each render was accompanied by detailed 2D floor plan visualizations, creating a complete marketing package for each house model.
Key Features
Photorealism
Utilization of advanced rendering technologies to create images indistinguishable from professional photography
Marketing Effectiveness
Each visualization optimized for use in advertising materials, presentations, and online sales platforms
Comprehensive Approach
Corresponding 2D floor plan visualizations with detailed zoning and dimensions created for each 3D house render
Local Context
Integration of vegetation, lighting, and architectural details typical to Atlanta for maximum authenticity
Technical Specifications
- Resolution: 4K+ for printed materials
- Various angles and times of day for each property
- Detailed plans with furniture layouts and functional zoning
- Ready for use in digital and print media
Result
The created visualizations became a key tool in the developer’s marketing strategy, enabling effective project presentation to investors and buyers. The photorealistic renders significantly accelerated the pre-sales process and helped the construction company successfully promote the residential complex in Atlanta’s competitive real estate market.
Need visualization for your project?
Contact us for consultation about your project.
